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HurstWorks Consulting was built on Mike's 14 years of experience working as a corporate director of global field marketing for the largest computer company on the planet. He has maximized ever shrinking marketing budgets, by developing and delivering strategic marketing plans, along with their required tactical execution plans, to closely support regional and local sales targets and funnels around the world. Results of Mike's marketing and business development approach are not measured in number of collateral pieces developed or numbers of advertising pieces placed, rather results are measured in revenue generated and business closed in the shortest timeframe possible.
Mike has addressed audiences around the world, particularly in Europe, Middle East and Africa. His focus has been delivering business and technology subjects to mid- and senior level executives grappling with high-end server and "always-on" infrastructure issues in the finance, telecommunication and manufacturing markets among others, as well as addressing conference and tradeshow audiences of various sizes with similar topics.
Through his extensive international business travel experience (having been outside of the United States two to three weeks out of each month for the past number of years), customers have commented, that Mike has the ability to think locally on more than one continent. He has developed a thorough understanding of business practices in different regions around the world and their corresponding cultural differences. Besides English, Mike is also fluent in German.
Mike will develop custom programs for your local and international product marketing and business development needs. Because of his background and understanding of technology, as well as his cultural awareness and sensitivity, Mike is an ideal facilitator for local and international small and large group technology events, ensuring that your event flows smoothly, and achieves its goal(s). He is an energetic speaker and meeting facilitator, with an interactive style, who engages his audiences and infuses humor into his topics. Mike is a professional member of both the national organization of NSA, as well as the Northern California chapter of NSA.
