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“Much of contemporary marketing is based on mythology,” says Kevin J. Clancy, Chairman of Yankelovich Clancy Shulman, Westport, CT, which conducted a test last year of 1,003 top managers on their understanding of marketing basics. Everyone is involved in marketing and promotion … consciously or unconsciously … and everyone needs to increase their understanding of what really drives the business. Highly customized keynotes, seminars, and workshops on what drives your business results in more — and better — business.
