May 6th Chapter Meeting

Strategic Selling for Speakers

NSANC’s annual meeting features Todd Cohen, CSP, and Cindy Solomon, Million Dollar Speakers Club. Two of NSA’s most successful speakers will share their strategies for landing highly paid engagements!

DATE: Saturday, May 6
TIME: Morning session 9:00 am – 12:15 pm; afternoon workshop 1:00 – 3:00 pm (separate registration for morning and afternoon sessions)
PLACE: Pullman (formerly called Sofitel) San Francisco Bay, 223 Twin Dolphin Drive, Redwood City, CA 94065

Two separate sessions—two opportunities to learn!
Register for Morning Register for Afternoon

Morning Session: 9:00 a.m. – 12:15 p.m.
“Everyone’s in Sales” with Todd Cohen, CSP; “Courageous Selling” with Cindy Solomon

Everyone’s in Sales—Every Conversation is a Selling Moment, with Todd Cohen, CSP
This highly engaging and energetic keynote and workshop is based on Everyone’s in Sales, the first book dedicated to building a sales culture, written by professional speaker and trainer, Todd Cohen.

As speakers and presenters, you are always are looking for ways to get more gigs. Todd’s keynote is all about building a successful sales culture so more sales happen! As he shares his story of how he has successfully built a speaking business by practicing three very practical methodologies, Todd covers key areas including developing a professional value proposition, developing a virtual sales team and relationship portability™.

ALERT! This is not sales training! It’s sales culturewhether you are a sole practitioner or employ others in your speaking business, you will learn what to do every day to get more speaking engagements. This timely and motivational message creates the mindset that everyone “sells” by doing what they do so well each and every day!

Todd will also lead the audience through the building blocks of how to sell ourselves and motivate others to help us achieve our goals.

Cool stuff you will learn that you can use immediately:

• Learn the principles of a sales culture and how it drives more sales
• Learn how to sell yourself in the best possible way to get what you want
• Understand and engage others with your Value Proposition
• Understand and know your Virtual Sales Team ™
• Increase sales by renewing and recapturing relationships

Todd Cohen, CSP, is the nation’s leading voice on building sales culture. Unlike traditional sales coaches who focus only on sales teams, Todd teaches the non-sales professional how everything he or she does impacts the decision making process. His diverse clientele includes Subaru of America, Inc., NFL Players Inc., Corning, the American Institute of Architects, EY LP, and Investors Bank. He is the principal of Sales Leader LLC and author of two books on sales culture, Everyone’s in Sales and Everyone’s in Sales: Stop Apologizing and Start Selling. He is a regular contributor to the Huffington Post and Philadelphia Business Journal, has written for dozens of trade and association magazines and has a monthly newsletter titled Sales Culture Newsletter. Todd is a member of the NSA Chapter Leadership Council and a past president of NSA’s Philadelphia chapter.

Courageous Selling—Break Down the Barriers that Keep You from Going Big, with Cindy Solomon
Have you ever noticed that there are some speakers who always seem at the top of their game? How is it that they were able to build that brand for themselves? Well, it’s not as easy as it appears. In this provocative, funny and challenging program, Cindy Solomon will share her take on why some of us get ahead… and some of us are held up by barriers we may even create ourselves.

While conventional wisdom says that the “usual suspects” help you build your speaking business, Solomon’s research shows that it actually starts inside: Courage that allows many of us to more effectively and quickly build our brands and our businesses.

You’ll learn:
• The four types of courage and how to cultivate one to your highest potential
• A foolproof process for overcoming challenges
• How to leverage courage to build teams that embrace change and the unknown

Cindy Solomon is a world-renowned leadership expert, author and speaker who helps Fortune 1000 companies build Courageous Leaders™, better enabling their teams and organizations to compete and win in today’s customer-driven economy.

With her Courageous Leadership keynotes and programs, Cindy has helped hundreds of companies around the world identify, nurture and leverage the leadership potential in both their front line employees and their leadership teams. Cindy counts among her clients 26 J.D. Power Award winners, and industry leaders such as Google, Alaska Airlines, UPS, Oracle, Wells Fargo and The Ritz-Carlton, among others.

One of the most highly sought-after leadership speakers in the world, Cindy has traveled the globe sharing her provocative, and often hilarious insights on business, customer service and courage with tens of thousands each year. She is also a best-selling author on the topic of leadership, with books Creating a Culture of Courage, and The Rules of Woo both available on Amazon. Learn more about Cindy at, and follow Cindy at @cindysolomon.

MORNING Session Pricing:

NSANC Members: $50; add $10 after May 4 and at the door. (Members, use code sent to you by email. If you haven’t received the code, request it by emailing

Past Presidents/Current NSANC Speakers Academy: No charge. (Past Presidents and Current Speakers Academy, use code sent to you by email, or request the code by emailing

General/Non-Members: $65; add $10 after May 4 and at the door.
Register for MORNING Session
Registration is separate for morning and afternoon sessions. See below for LUNCH options.

Afternoon Workshop: 1:00 – 3:00 p.m.
Deep Dive and Coaching with Todd Cohen, CSP

In this interactive workshop, apply the morning’s concepts and get started on the steps to building your own sales culture—no matter how small or large your speaking business. NSANC Chapter Members are eligible for hot-seat coaching spots with Todd.

Apply for a coaching slot! If you are an NSA/NC member, email to apply for a live, hot-seat coaching demo with Todd. The session is open to all, but only Professional Members of the chapter are eligible for coaching slots.

AFTERNOON Workshop Pricing:

NSANC Members, Past Presidents, and Current NSANC Speakers Academy: $25 for afternoon (please use code sent to you by email. If you haven’t received the code, request it by emailing

General/Non-Members: $35 for afternoon

Registration is separate for morning and afternoon sessions.
Register for AFTERNOON Workshop

LUNCH OPTIONS (Lunch is 12:15 – 1:00 p.m.)

Box lunch pre-orders have closed. The Pullman Hotel has a deli and a sit-down restaurant where you can purchase lunch on-site.
Register for Morning Session Register for Afternoon Workshop

Cancellation Policy: If you are unable to attend a meeting and you notify the NSANC office three days prior to the meeting date, your registration fee can be applied once per calendar year toward your next meeting registration. We regret that we are not able to provide refunds.