November 4th Chapter Meeting: Heather Lutze Presents: Marketing Espionage – How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online

Marketing Espionage

How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online

Date: November 4, 2017

Time: 8:30am to 12:30pm

Location: Lafayette Learning Center, 3491 Mt. Diablo Boulevard, Lafayette, CA 94549

Member Registration: $35 (Expires October 28th – Regular $50)

Non-Member Registration: $50 (Expires October 28th – Regular $65)

Why do your speaking competitors show up on the first page of search results but your site doesn’t?

Don’t waste another minute wondering why your speaking competitors rank higher on the web than you. DO SOMETHING about it!

Join Heather Lutze, CSP, CEO and Master SEO Trainer for an expose of industry secrets for proven SEO (search engine optimization) methods perfect for non-techy-types.

Take a proactive approach to marketing and figure out what’s inside the mind of your IDEAL online searcher. We often guess at what might work for online exposure and guessing is expensive! The ONLY way to STOP guessing and to know for sure what your customers are doing is to GATHER INTEL on them!

Take charge of your Findability and learn how you can achieve higher rankings and gain the competitive advantage you seek and get more speaking gigs.

During this presentation you will –

  1.  Learn Your Website Score
  2. Learn the language of your prospects to connect and convert
  3. Learn the tactics, tools and tips to dominate the first page of search engine results


Heather Lutze’s web marketing career started working at Yahoo! for seven years. She presented at seven Tony Robbins International Business Mastery Events and founded and ran a multi-million dollar SEM agency for thirteen years. Heather is the author of three web marketing books: 1) The Findability Formula, 2) Thumbonomics and 3) Marketing Espionage.

Currently, Heather is a speaker and CEO of the Findability Group ( which includes Findability University, coaching and training frustrated CEOs, business owners and their teams to improve their online presence and get found faster.

About the Venue:

The beautiful Lafayette Learning Center is next to the Lafayette Library, just off I-680 and a few minutes’ walk from BART. The grand Community Hall has floor-to-ceiling windows fronting Mt. Diablo Blvd. and First Streets, plus state-of-the-art A/V capabilities. After the meeting, you have many lunch options at the wide variety of restaurants in charming downtown Lafayette.


Arrive early for free parking in the building; paid city lots are close by. You can also walk from the Lafayette BART station.

Member Registration: $35 (Expires 2 weeks before event – Regular $50) Non-Member Registration: $50 (Expires 2 weeks before meeting – Regular $65)

Cancellation Policy: If you are unable to attend a meeting and you notify the NSANC office three days prior to the meeting date, your registration fee can be applied once per calendar year toward your next meeting registration. We regret that we are not able to provide refunds.