If there’s been one big trend in speaking over the last decade (and the last two years in particular!) it’s this: short is the new long. Whether it’s for clients who want you to have the same big impact in increasingly smaller timeslots, presenting “bite-sized” content to promote your work, or even for fulfilling a long-held dream to give a TED talk, how can you possibly fit the same big ideas in a much smaller space? The simple answer—you can’t. But fear not, when it comes to crafting compelling keynotes, volume doesn’t always equal power. In fact, it often works against it. Why? Because the biggest changes in your audience’s behavior start with the simplest shifts in the story they need to tell themselves about you. And counterintuitively, more content equals more complications in that simple story. In this session, 25-year message strategist and former TEDx Executive Producer Tamsen Webster will share her proven process for landing even your biggest ideas with power, even if you only have a minute to land your message. You may just find it’s a process for helping all your content to not just wow the crowd, but change them.