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Sam Horn: What Do I Say...To Get a Yes?

About this event



What is something important you're planning, launching, developing ... and you want it to succeed?

Could be a presentation, book, new website, marketing campaign, YouTube channel, TEDx talk, podcast, LinkedIn newsletter, webinar or online course.

The question is, how will you describe it - in 60 seconds or less - so busy people are intrigued and want to know more?

What will you say when people ask, "What do YOU do?" or "Why should I hire you, buy this, register for this, subscribe to this?"

The clock starts ticking the second we start talking.

We have SECONDS to prove we're worth listening to, reading, watching, or hiring.

In this highly interactive session, you'll learn proven techniques for turning INFObesity into INTRIGUE.

Bring a project you care about so you can brainstorm and strategize it IN THE ROOM and discover how to language and message it so it POP!s.

You'll discover how to:

  • Use a 3 step 60 second opening that has won Sam's clients millions in funding and contracts
  • Write ORIGINAL content that gets read, remembered, acted on
  • Get busy, uninterested people's eyebrows UP - a sure sign of curiosity - so they're motivated to say "Tell me more."
  • Create first-of-their-kind names and titles that help your programs, products, services get noticed - for all the right reasons
  • Craft a brand story for what's different about what you're bringing to the table that's commercially-viable
  • Develop a phrase-that-pays that keeps YOU and your message top of mind, in-sight, in-mind
  • Convince decision-makers you're worth their valuable time, mind and dime

Three lucky people will get a POP! seat (Sam’s version of a hot seat) where you get the group's focus on YOUR priority.

About Sam Horn
Sam Horn is the Founder/CEO of the Intrigue Agency. Her 3 TEDx talks and ten books - including Tongue Fu! POP!, Got Your Attention, and Talking on Eggshells - have been featured in the NY Times and presented to hundreds of organizations including Intel, Accenture, Oracle, Nationwide, ASAE and YPO.

She was the Pitch Coach for Springboard Enterprises which has helped entrepreneurs generate $37 B in funding/valuation.

As Executive Director of the Maui Writers Conference (which Writers Digest called "THE best writers conference in the world") for 17 years, she has helped thousands of people craft quality books and talks that have scaled their income, influence, and impact - for good.

Her clients include Hall of Fame speaker Dewitt Jones, Disney Institute director Larry Lunch, Hubble Project Manager Charlie Pellerin, and Oprah's Executive Producer Sheri Salata who says Sam is "one of the bright lights and most accessible wisdom-sharers in our world today."

Plus, this is a membership recruitment meeting and you're welcome to bring a colleague you think will benefit from being part of our community.

We’re on a mission to raise the visibility and relevance of NSA so professionals in a variety of industries realize THIS is the place to be if they want their career to succeed. So, invite a colleague from ATD, SHRM, ICF, BNI, ASAE, EO, your local Chamber of Commerce.

They will love interacting with smart talented peers and welcome this opportunity to language their priority so that it pops out of its pack.

We're going to have a lot of fun and get a lot done. Discover for yourself why Richard Branson's NEW NOW Leaders, TED Fellows, Conscious Capitalism INC., Cisco and NASA all hire Sam to teach their project managers how to say a lot in a little so they can win buy-in and GET A YES for their projects.

Doors swing open at 8:30am! Come early for networking and registration.


Date and Time

Saturday, September 21, 2024, 9:00 AM until 12:30 PM

Location

Lafayette Library
3491 Mt. Diablo Blvd
Lafayette, CA  94549
USA

Event Contact(s)

Kristy Rogers

Category

Chapter Seminars

Registration Info

Registration is required
Payment In Full In Advance Only
   
NSA Northern California is a legal entity separate and distinct from NSA and is not entitled to act on behalf of or to bind NSA, contractually or otherwise.