help_outline Skip to main content
HomeChapter EventsRoss Bernstein, CSP, CPAE, GSF: The Champion's Code

Chapter Events - Event View

This is the "Event Detail" view, showing all available information for this event. If the event has passed, click the "Event Report" button to read a report and view photos that were uploaded.

Ross Bernstein, CSP, CPAE, GSF: The Champion's Code

Please note: this in-person event is scheduled for SUNDAY, January 7.

The best-selling author of nearly 50 sports books, Ross consistently speaks at over 120 events per year and has even keynoted conferences on all seven continents. He’s a solopreneur who has built a million dollar lifestyle business with no employees or assistants, which allows him to travel nonstop with his wife and daughter. He purely keynotes and doesn’t have other profit centers, so he’s laser focused on booking gigs. In this session, Ross will peel back the curtain and share the inside secrets on how he’s built his business by building relationships, negotiating win-win deals, and ultimately just doing things very differently.

In this session you will discover:

  • Innovative ways to give and receive referrals, not just to your fellow speakers, but to your clients.
  • How to leverage video testimonials, philanthropy, and social media in order to grow your business.
  • Ideas on creative negotiations in order to find “Value” when clients don’t have your “full fee.”
  • Methods to be more creative in your sales pitches, your customization, and how to create “slump-busters” in order to keep your calendar full.
  • Ideas on pre and post gig networking that could hopefully lead to more international travel and lifestyle destinations.

About Ross Bernstein, CSP, CPAE
Ross speaks at over 100 live events per year — from Fortune 500 sales groups, to franchise leadership summits, to large association conferences — his program is high energy, funny, and packed with valuable content. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why.

As an author and working member of the media Ross has spent the past 25 years in locker rooms, press boxes, sidelines, and dugouts studying the DNA of hall of fame athletes and championship teams. As a speaker, his superpower is taking that wisdom and sharing it with his audiences in a unique way that allows them to think and perform differently… like champions.

Inspired by the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, and by giving extraordinary customer service, Ross weaves poignant stories from the world of sports, along with fascinating case studies of companies who he has worked with — and then shares best practice ideas on ways to increase sales, overcome disruption, harness creativity, generate momentum, and ultimately build stronger relationships.

He’s a proud member of NSA’s Million Dollar Group, and is one of only three professional speakers in the world to have earned the CSP, CPAE, and Global Speaker Federation’s “Global Speaker Fellow” designations.

Logistic Information:

Please plan to allow extra time for parking.


We are meeting in an office training room at:



2001 N. Main Street, Suite 360

Walnut Creek


The office building is across from the Target store, at the corner of N. Main Street, Ygnacio Valley Road, and N. California Blvd. The No. Main St. garage entrance to the building will be closed on Sunday. However, the N. California Blvd garage (fee required) will be open, and you can just walk across the walkway at the back of the building. See the image below for a map of the building and garage access. Additionally, there is easy street parking.

If you need any assistance, you can reach Allison Tabor at 925-876-3161.

Sunday, January 7, 2024, 12:00 PM until 3:00 PM Pacific Time (US & Canada) (UTC-08:00)
2001 N. Main Street, Suite 360
2001 N. Main Street, Suite 360
Walnut Creek, CA  
Additional Info:
Event Contact(s):
Allison S Tabor
Chapter Seminars
Registration is required
Payment In Full In Advance Only
No Fee
No Fee